91.3 WHIL Challenge Policy

How Challenges Work

Challenges enable an individual donor's gift to make an even greater impact through each additional listener who becomes a member.  These incentives have long been our most successful means of recruiting and retaining members during on-air drives.

• Before each on-air member drive, current members and major donors are asked (generally by mail, online or by phone) to make an additional gift to 91.3 WHIL's Member Challenge Fund.
• The Member Challenge Fund is a way for current members to motivate other listeners to join them in supporting 91.3 WHIL and help sustain and increase our public service.  Gifts in a wide range of amounts are combined into challenges offered on-air, online, or through direct mail fundraising efforts.
• Funds contributed to the Member Challenge Fund are held in a restricted account, and are not available to 91.3 WHIL's general operating fund until challenge goals are met.
• Once a challenge is offered and met, the membership department provides documentation of the challenge to the finance department, and requests the release of funds to the general operating budget account.
• Unsuccessful challenges and other unmatched funds are held in the reserve account until a new challenge is issued and met.  The process is carefully managed to ensure that no unmatched funds remain at the end of the fiscal year.
  
  

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